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Convention and Meeting Venues

Meydenbaur Center

Fairgrounds Nashville                    Nashville, TN

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Fairgrounds Nashville opened a new 104,000 square foot multi-purpose Expo Center in 2019. In 2023, SVS was retained to perform a comprehensive fee analysis and recommend a venue rental and event service fee program that would allow the venue to operate with minimal subsidy while maintaining relationships with legacy clients. The project work included a complete analysis of current demand and financial operations, creation of a model of Expo Center operations, a peer venue fee analysis, fee recommendations, and a projection of financial operations given the recommendations and future event demand.  

Ford Wyoming Center                       Casper, WY

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Located just northwest of downtown Casper, the Ford Wyoming Center serves as the primary public venue for conventions, trade shows, sporting events, concerts, and other civic and private events. The Ford Wyoming Center offers approximately 34,400 square feet of total function space. In 2021, SVS teamed with JLG Architects to perform a full expansion and renovation study, including arena improvements and the additional of multipurpose event space. SVS's work included historical operations analysis, peer venue analysis, program recommendations, demand and financial projections, and and economic impact analysis. In 2024 the SVS/JLG team was retained to perform a study update.

Beaufort Event Center                      Beaufort, SC

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The Greater Beaufort-Port Royal Convention and Visitors Bureau retained Strategic Venue Studies to prepare a market and feasibility study of a new event center in Beaufort, SC that would serve as a venue for meeting and sports-related activities. The study is was performed in conjunction with Destination Planning Services provided by Magellan Strategy Group. SVS  prepared a local market and peer venue analysis, resulting in building program recommendations. SVS also conducted an event planner survey to help determine potential interest and use of the proposed event center. SVS also prepared a detailed projection of financial operations and assessed the economic and fiscal impacts on Beaufort and surrounding cities.

Ashe County Agricultural Center   Ashe County, NC

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The Ashe County, NC Farm Bureau has retained Strategic Venue Studies to prepare a market and feasibility study of a new event agriculture center that will serve as a venue for livestock and agricultural exhibitions, meetings, expos, and other community activities. SVS prepared a local market and peer venue analysis, resulting in building program recommendations. SVS also provided business planning services and prepare a detailed projection of event demand and attendance and of the financial operations. SVS then assessed the economic and fiscal impacts of the new center on Ashe County.

Duncanville Conference Center      Duncanville, TX

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A community of 40,000 residents Duncanville, Texas lies just south of Dallas. Through its economic development department, the City of Duncanville was interested in assessing the feasibility and potential economic impact of a new conference center and business incubator. Catherine Sarrett managed a study that assessed the community's needs, recommending a building program and projecting financial operations for both the conference center and business incubator. Her analysis also projected the economic impact of the development on the city from construction through stabilized operations. Ms. Sarrett presented findings to a special session of the Duncanville City Council.

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