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Entertainment & Tourism

Meydenbaur Center

Carolina Country Music Fest        Myrtle Beach, SC

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In 2023, SVS was retained by the promoter of the Carolina Country Music Fest to perform an economic impact assessment of the 2023 festival. The work included the preparation of an operating model of the festival and a detailed visitation model that included festival attendees, musicals artists, and festival staff. SVS worked with Visit Myrtle Beach and collected actual spending data from the four-day festival to develop visitor spending estimates. Festival revenues and visitor spending were input into an IMPLAN model and analyzed for Myrtle Beach SC.

National Museum of African American Music
Nashville, TN


Opened in 2019, NMAAM is a 56,000 square foot museum in downtown Nashville dedicated to the history, culture, and preservation of African American music. The museum will house permanent and rotating exhibits as well as event spaces for educational and social activities. Over multiple years, Catherine Sarrett managed studies that evaluated the demand potential and projected museum attendance from Nashville residents, out-of-town visitors, and groups. She translated visitation estimates to spending and economic impact projections used to support fundraising campaigns.

Snider Building Reuse Study    Graham County, NC

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Strategic Venues Studies, in association with Magellan Strategy Group, was retained by the Graham County Historical Association to prepare a study of the adaptive reuse of the former Snider’s General Store in Robbinsville, NC. This project included a series of focus group workshops and an online survey of local residents. SVS developed multiple reuse options and evaluated the start-up costs and feasibility for each use. Based on a recommended reuse scenario, SVS prepared a detailed analysis of financial operations and evaluated the impacts on the local community.

Mammoth Lakes Entertainment   Mammoth Lakes,CA

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The City of Mammoth Lakes, California sought to evaluate the City's need and potential use of indoor and outdoor performance venues. Catherine Sarrett managed a project that recommended a performing arts theater, multipurpose spaces, and an outdoor festival area that would serve local cultural groups and promoters and attract touring entertainment. Ms. Sarrett's analysis included case studies of ownership and operations of event spaces at peer winter resorts and a site selection analysis of 13 potential sites for the development. She also prepared projections for demand and financial operations and an estimate of development costs based on recent comparable projects.

Air Classics Museum                    Sugar Grove, IL

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Air Classics Museum, Inc. has engaged Strategic Venue Studies to prepare a feasibility study for a new event center to be developed in conjunction with a new museum facility. Work includee the evaluation of the local market and an analysis of peer aviation museums throughout the country. SVS recommended an event center program and projected future use from a variety of business and social events as well as museum-related activities. SVS also prepared a detailed projection of financial operations and assessed the economic and fiscal impacts on the City of Sugar Grove and surrounding Kane County. 

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